Privacy Policy

Your privacy is important to us. At The Secret Fitting Room Ltd we follow two fundamental principles to respect your privacy regarding any information that we may collect about you whilst operating our website.

  • We do not ask you for personal information unless we actually need it. 
  • We do not share your personal information with anyone, except to comply with the law, develop our products or protect our rights.

Our Privacy Policy sets out the following

  • what personal information about our website visitors we collect and why
  • how we use your personal information
  • who we share your personal data with
  • how you can opt out of any cookies we use on our website

Who we are

The Secret Fitting Room Limited is a private limited company, company registration number 12068796. Our registered address is 39 Queens Road, High Wycombe, Buckinghamshire, England, HP13 6AQ. Our website address is:

What personal information we collect, how and why we collect it

Contact forms

To assist with sending you information about our services, we use WPForm Plug in and MailChimp to collect and store your email address. XX outlines their use of your personal data and anonymised data here. You may opt out of the collection of your data by unsubscribing (we will remove your data) and contacting them using the instructions on their privacy policy (here).


A cookie is a string of information that a website stores on a visitor’s computer, and that the visitor’s browser provides to the website each time the visitor returns. Cookies are classified into four classes, according to the UK International Chamber of Commerce (ICC); Strictly Necessary Cookies, Performance Cookies, Functionality Cookies, and Targeting/Advertising Cookies.

We use cookies to help us identify and track visitors, how they use the website, and their website access preferences.

Visitors to The Secret Fitting Room’s website who do not wish to have cookies placed on their computers should set their browsers to refuse cookies before using The Secret Fitting Room website. This may mean that certain features of our website may not function properly without the aid of cookies.

RUN COOKIEBOT.COM to get free report on cookies in use on site.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

Google Analytics

We use Google Analytics (operated by Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA). The information is anonymised, gathered and sent to Google Analytics for analysis about the behaviour of our website visitors such as time of day the website was visited, what device was used, etc. It also collects information on which website a website visitor has arrived from, which webpages were visited, how often and for how long. We use Google Analytics to help us understand how people use our website, make improvements to our website and undertake cost/benefit analysis of any Internet advertising that we do, or may do in the future. 

Google Analytics uses cookies.  The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. Google might transfer the personal information collected via this technical procedure to third parties.

As IP anonymization is activated on our website, your IP address will be shortened by Google within Member States of the European Union or other states in agreement with the European Economic Area. Only in exceptional cases, the full IP address is sent to and shortened by a Google server in the USA. On behalf of the operator of the website, Google will use this information to evaluate your use of the website, compile reports on website activity and to provide further services related to website and internet use to us. The IP address transferred through your browser to Google Analytics will not be combined with other data held by Google.

In addition, this website uses the Analytics feature UserID to track interaction data. This User ID will be additionally anonymized and encrypted and will not be linked with other data.

You can prevent the storage of cookies by a corresponding setting of your browser software; however, please note that if you do this, you may not be able to use all the features of this website to the fullest extent possible.

In addition, you may prevent the collection of the data generated by the cookie and related to your use of the website (including your IP address) by Google as well as the processing of this data by Google by downloading and installing the browser plug-in available under the following link:

This browser add-on informs Google Analytics via JavaScript that no data and information about website visits may be transmitted to Google Analytics.

In addition, a cookie already set by Google Analytics can be deleted at any time via the Internet browser or other software programs.

Further information and Google‘s applicable privacy regulations can be found at and The following link provides a further explanation of Google Analytics

Our website also uses Google Analytics performance reports relating to demographics and interests and reports on Google Display Network impressions. You can disable Google Analytics for display advertising and customize the ads on the Google Display Network by visiting the ad settings at this link:


Who we share your data with

How long we retain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

What rights you have over your data

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Where we send your data

Visitor comments may be checked through an automated spam detection service.

Your contact information

Additional information

How we protect your data

What data breach procedures we have in place

What third parties we receive data from

What automated decision making and/or profiling we do with user data

Industry regulatory disclosure requirements